Over the years there have been tons of books
written on how to define "your objectives" on every conceivable subject
imaginable. Also they have written as many books, as well, to learn if you have reached
We are not going to try to reinvent the wheel
here, accept to say that for a presentation or speech, it should be a relative simple
task. The first step you need to do is answer these questions.
"What do I want to
accomplish?" Will I be. . .
- Sharing information?
- Identifying a problem?
- Teaching a new skill?
All of us at some point in time have
attended a meeting, presentation, briefing or some lecture, then when it was
over we walked away wondering "what was that all about." Then there were other times
we sat there listening to every word said like grant sponges soaking up every word
knowing the information was vital to us. We came away knowing the reason and
the objectives behind the presentation because they were clear and straightforward
and taught us a new skill or we learned about a new
problem and how to solve it.
Remember, no matter what your subject material
may be . . .your highest priority during your objective planning
stage of your presentation are. . .
- Can I reach my objectives realistically?
- Does this make sense?
- Does it flow logically?
- Will they understand it?
- Can they accomplish it?
Determining your objectives for a presentation
is much more than just a simple task of writing them down on a piece of paper. Defining
your objectives will require you to carefully think through each steps of the process to
determine what is or is not accomplishable to reach your objectives? The next is to
prioritize them, in order of importance. Then you build your presentation around those
objectives which you consider are the most important ones to reach or accomplish your
In simple terms, an objective is an outline of
what you want to achieve, and the steps required to reach a predetermined goal or produce
the desired effects you want or your audience to achieve.
Just remember determining an objective for
your presentation, briefing or speech is not very hard, its just a matter of
figuring out what you want youre listeners to walk a way with?
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